World-First, Patented Fresh Milk Processing Technology

(a wholly owned subsidiary of Naturo)


Is the biggest breakthrough in the global milk industry since pasteurisation in 1864!

100% natural fresh milk –  minimum 60 days fresh chilled shelf life, no additives or preservatives,  nutritionally superior, retains its natural colour and taste like its straight from the cow.

Independently tested and validated by a leading Australian scientific organisation, and approved by leading Australian regulatory food safety authority, Dairy Food Safety Victoria (DFSV).

The new process kills more pathogens than pasteurisation (validated) so it is safer. It is the only known method that kills the unwanted Bacillus cereus a common pathogen in milk.

It is healthier than pasteurised milk as it retains higher levels of vitamins B2 & B12, essential vitamins for our children and fully retains enzymes, critical for liver function & bone development, otherwise destroyed by pasteurisation.


With 60+ days Fresh shelf life, allowing Naturo’s milk to be exported BY SHIP to the 4 corners of the world, including Asia and China. This allows retailers in-country to offer for the first time, fresh, great tasting, nutritious Australian milk, with ample remaining shelf life at a competitive price.

Naturo’s milk can be used in applications where unpasteurised milk is desired or where raw milk is preferred eg. Cheese making.

Many specialised dairy products, targeting the nutrition or taste advantage are available using Naturo milk.

The first non-pasteurised milk with global scaleability.


The Wholey Milk Company is a wholly owned subsidiary of Naturo Pty Ltd.

Naturo is an international food innovation company that believes food should be fresh, safe to eat, free of chemicals and preservatives, and be great tasting.

Naturo is Latin for “produced naturally” and stands for our commitment to using only the forces of nature to provide solutions to food related issues.

The milk technology was invented by Naturo Founder and CEO, Jeff Hastings – a qualified agricultural engineer with over 30 years’ experience in global agribusiness.

Past successful innovations include stopping avocado pieces going brown, an innovation that is now been marketed worldwide under the brand name Natavo Natural Avocado.

Naturo boasts an impressive board and management with extensive global commercialisation & private and public company backgrounds and experience.

Wow - that takes me back to my childhood!

It's just like we used to drink straight out of the vat.

That's the best milk I have ever tasted.


If you would like to find out more and be sent our Milk Information Pack, please contact us.

Phone: +61 7 5324 1417